Cheryl Diaz

"Content is King".  Whether you're a large corporation, a publication, a small business, or personal brand, quality, descriptive, original content is the key to edge your brand out in front of the competition. I am the writer who can provide that for you. But, more so, I call myself a Word Coder because I use writing—words—to get Google's "quality algorithm" to rank my content on their first page search. Google has indexed my writing above Vogue, Vanity Fair, Harper's Bazaar, Wall Street Journal, Elle, Town & Country, AnOther magazine and Huffington Post when writing about the same topic. 

I am an experienced journalist, writer and editor (newspaper, magazine, news radio, social media content, legal contracts, personal blog-style), with additional experience in politics  (local and national legislative analysis) and the entertainment industry (movie studio + television). 

Although I am an independent contractor, I am the lead copywriter for a branding agency whose clients include the Los Angeles Lakers, Dodgers, Clippers, Kings, Ford Motor Company, Jack Daniels, and more—and I am always open to working with new clients.

I am a UC Berkeley alum with a degrees in women's studies and journalism, and the founder and editor-in-chief of The Cherie Bomb, an online magazine focusing on original stories that highlight unique and progressive insights on culture and politics, while featuring cutting-edge science, music and style profiles.

On the 50th Anniversary of Robert F. Kennedy’s Assassination, My Mom Remembers Meeting Him On That Fateful Day

A story that I like to share is my mother’s experience with RFK on the day he assassinated. When my mom, Frances, was a teenager, just shy of turning 18, RFK drove in a convertible through Pico Rivera, a suburban town 12 miles east of Los Angeles, and then through the cities of Montebello, Monterey Park and East Los Angeles, on his way to the Ambassador Hotel in Downtown Los Angeles where he would make his victory speech after winning the California primary in the race for the presidential election.

Street Style: The Carolyn Bessette-Kennedy Look

Article ranked one spot below Vogue and above Vanity Fair. I wrote this article in a jiff simply because, as a fashionphile, I will forever love Carolyn Bessette-Kennedy's street style, so I never expected this article to rank on Google's coveted first page search, one slot below VOGUE (!!) and above Vanity Fair, Harper's Bazaar, Elle, Town & Country and Huffington Post, chosen by Google's "quality algorithm" to be catalogued alongside articles by Madison-Ave-marketed-high-profile publications on the same topic. Five years later, in 2018, the article now ranks above Vogue, AnOther Magazine (a couture fashion industry publication), Wall Street Journal, Harper's Bazaar, etc. Out of 321,000 Google-listed searches on this topic, my article ranked #2 when it was released in 2013, and ranks #5 in 2018, five years after it posted. There are thousands of articles written on "How to rank on the first Google page" and "Proven Method to Ranking on the First Page of Google", etc. I am proof that SEO, AdWords and all those bag of digital tricks will never replace good, old fashioned quality human writing. When you write from your heart and sense of truth, rather than thinking of "key words" and SEO, you will find yourself sitting next to Anna Wintour—maybe not front row at fashion week, but certainly on Google's front row!

Corporate Bio (Realtor)

This Corporate Bio Snagged My Client Her 1st Million-Dollar Sale! (Provided all written content for this personal branding website) | This is one of my favorite corporate pieces because it has a Cinderella aspect to it, as well as a few life lessons about following your dreams and trusting your instinct. Joanna Segoviano, young and new to the real estate game, was among several real estate agents vying to be hired by a seller with a million-dollar property. The seller interviewed several agents, but with less than two years in real estate, Joanna was sure he’d choose one of the industry veterans who'd already had many complex million-dollar sales under their belts. She was amazed when she got a call from the seller letting her know that he selected her! He said, "It was your bio that got you the job." After much back-and-forth discussion with the branding agency I work with, I made a case for it being crucial that Joanna's bio mention her goal of becoming mayor of Los Angeles one day, and how this lofty goal drives her pursuit of excellence in everything she does. Not only did the seller hire her, he told he had worked for decades in politics and was a key player in electing the late Tom Bradley, one of Los Angeles' most beloved mayors, and that after the sale, he would introduce her to all the L.A. politicos she needed to know in order to build her way to becoming mayor of Los Angeles. Congratulations, Joanna!

A French Style Revolution in The City of Bell Led by a Modern-Day Joan of Arc

From corruption arises justice. From justice arises revolution. From revolution arises democracy. This is the backdrop from which an unknown local resident rose up to meet the overt and shameless corruption in a small town southeast of Los Angeles. In September 2010, eight City of Bell council members were arrested and charged with corruption, accused of embezzling $5.6 million, rigging elections, voter fraud, violation of civil rights and stealing millions more through secreted funds — all the while the unabashed city officials jokingly wrote emails and planned their crimes with wild abandon, putting Nixon’s crimes and misdemeanors to shame — as even the President of the United States had the clairvoyance to hide his tapes. This narrative has been replayed throughout the ages, but what makes this story different is that the most qualified person — a young woman — who helped lead the uprising just happened to be living in the area at the time of the crises. As Woody Allen wrote for his character “Chris Wilton” in the film “Match Point”, “ … I’d rather be lucky than good… .” Not that Ana Maria Quintana isn’t good, but more importantly, the City of Bell is lucky.

Madonna at 60: Rebel Heart For The Ages

No female artist has done more to crush the repressive, patriarchal structure that has held women down for eons than Madonna. In 1984, she told Dick Clark she wanted to rule the world, and that same year, she writhed around “Like A Virgin” on the stage of the MTV awards, delivering one of the most famous performances in MTV and pop music history. She charged into the 90s like Joan of Arc rallying women to “Express to Yourself!” any damn way they pleased. And ever since, she has, indeed, ruled the world.

Catholic "Saint" Junipero Serra Changed the DNA of California Mission Native Americans...but not for the better.

In her genetics study, Dr. Rachel Yehuda, a professor of psychiatry and neuroscience, and the director of the Traumatic Stress Studies Division at the Mount Sinai School of Medicine, found that trauma exposure changes the way genes express themselves. She says that Holocaust survivors’ trauma has been genetically transmitted to their children and grandchildren, and that Holocaust survivors have different stress hormone profiles than their peers, predisposing them to an array of anxiety and stress disorders, which endure in individuals across generations. From a psychological perspective, psychiatrist Donna Schindler told CNN she has worked with American Indians most of her 31-year practice. She described the record of atrocity and abuse, retold by Indian families today, as “historical trauma” or “intergenerational trauma.” “It is the most painful things imaginable to hear these stories,” said Schindler, who also works with Lopez’ tribe. “The descendants have been suffering the soul wound for 200 years.”

First Trump Came for Mexicans, but I Didn’t Speak Up Because I Wasn’t Mexican. Then They Came for Me — and by That Time, No One was Left to Speak Up

By keeping quiet for the past year, by not using our collective voice, by not actively boycotting anyone or any company promoting him, by not learning the lessons of the past when someone much like Trump rose up, by laughing along with SNL and Jimmy Fallon, we are now just as personally and collectively responsible for the Rise of Trump as the Republicans.

An Open Letter to Kanye West: Dissecting Your Grammy Rage

Dear Kanye, I think the general public doesn’t understand your anger — and they’re confused — and with that fact that you apologized to Beck last week, I think you are now confused, too. There is something wrong with the Grammys. You feel it. You see it. You’ve professed this feeling loudly, so many times, in so many ways. Like Morpheus once told Neo, “You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad. It is this feeling that has brought you to me. Do you know what I’m talking about? AND, ISN’T IT IRONIC, DON’T YOU THINK?

Anthony Bourdain: The Most Authentic Man In The World

Anthony is gone, but his death leaves a great loss for the world. This is not a sanctimonious or overstated claim. No contemporary public figure, TV personality or writer, has Bourdain’s insight and empathy to highlight the perspective of the underdog, the marginalized , the colonized, to bring awareness to restaurant worker’s rights, immigrant rights, and human rights, and then seamlessly weave that with a Jim-Morrison-like cool factor, dry wit and understated intellect, who is able to educate

See Graham Nash's Rock and Roll Hall of Fame Museum Treasures

(Copy Editor for this article) Cleveland's Rock and Roll Hall of Fame and Museum has launched "Touching the Flame," an exhibition of more than 140 objects chronicling the life in music and art of rock legend Graham Nash, from his fledgling years in skiffle bands in the north of England, through his breakthrough with the Hollies and his decades-long journey with Crosby, Stills, Nash and (sometimes) Young. Drawn from Nash's personal collection, and including items from the museum's archive and loans from friends, the exhibition

The 'Rumours' Are True: Bruce Cockburn on His New Memoir

(Copy Editor for this article) When many artists visit New York, they stay at downtown hotels like the Mondrian or the Bowery. Bruce Cockburn stays nearby at the Soho Holiday Inn. In town to launch his new memoir, Rumours of Glory, with a concert and book signing, the iconoclastic singer-songwriter arrives in the lobby wearing a modest outfit of black pants, black combat boots and a long black coat. "This is not your standard rock & roll memoir," Cockburn writes in the book's preface. "You won't find me snorting coke with th

Through the Wormhole: The Mind of the Joker

“Through the Wormhole with Morgan Freeman” is the most exciting, intellectually stimulating and important television shows on the air. And in light of one of the worst gun massacres in United States history — in Aurora, Colorado — the recent episode “CAN WE ELIMINATE EVIL?” shed light on what “evil” really is, helping us to understand whether it’s inborn or learned, or possibly a combination of both.

The Changing of the Guard: Women taking a page out of Playboy's playbook

Last week The Economist published (along with the rest of the world) an article about Playboy magazine’s decision to end nude photos in their publication, instead choosing to focus on their critically acclaimed long-form journalism, fiction pieces and other quality content, including iconic interviews with luminaries — the magazine has interviewed Martin Luther King, Jr., Miles Davis, President Jimmy Carter, Malcolm X, Bette Davis, Stanley Kurbrick, Ayn Rand and Steve Jobs, to name of few. The

Meeting Russell Westbrook: A Lesson On The Survival Of The Human Race

(co-writer/editor) If basic survival instincts are important to us, as a collective whole, and making it out alive in the next 1,000 years is something we hold dear, then we better look to the left and to the right, to the other human beings next to us, and realize we are each other’s best bet for survival, for finding a cure, for reaching a balance, for reaching happiness and fulfillment in our lives, for having enough time to fully evolve, for saving Life, for reaching our potential, for making a mark, for the salvation of the most intelligent Life form on planet Earth.

C Clear Custom Website

Provided all written content for website. Excerpt: The luxe mansions and vacation homes of the world’s top stars and business moguls feature door and window designs that are not just opulent, but are complicated architectural puzzles that can result in a one-of-a-kind, cutting-edge work of art. C Clear is proud to be part of the visionary teams that have fulfilled the architectural dreams for the homes of LeBron James, Wolfgang Puck and the owner of Peter Piper Pizza, to name a few. Fulfilling the discriminating tastes and grand, ambitious design visions of each client is the key to reputable success in the Design-Bid-Build field, and successful projects are the result of creating a solid team of experts. C Clear Custom Installation welcomes opportunities to assist your team in bringing your architectural goals to fruition.

Baray Transaction Coordinators

Provided all written content for small business website. Excerpt:As a transaction coordinator in the fast-paced, deadline-driven world of real estate, April Baray, owner of Baray Transaction Coordinators, is patient and helpful with brand new agents, answering their questions and providing guidance, while at the same time, she is a prized asset to high-caliber real estate veterans who seek a self-starter with master-level proficiency of the industry and poise under pressure. With 13 years under her belt as an independent TC, plus many more years in other areas of real estate and banking, April also operates as a short sale processor, a loan modification specialist, and a bankruptcy consultant. In addition, her time working with a broker/lawyer sharpened her skills, adding a distinctive skillset to her repertoire that puts her in a class of her own.
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